Brand positioning is occupied "image" in the minds of customers. Appropriate positioning strategy will create value and the difference is etched in the minds of customers. Brand positioning to create a place of brand versus competitors in the industry. Positioning help guide the marketing, communications and brand strategy.

Once you have identified the market approach, the next step is to find ways to attract customers to the brand.

Here are 9 positioning strategy you can apply

1. Positioning based on quality

The perception of quality is one of the important elements of the brand and can be combined with one of the following ways.

Quality or perceived quality comes from the sense of the consumer. When you gain the trust of customers in terms of quality, you will reap success when branding. According to Al Reis and Laura Reis, the best way to confirm the quality of the narrow positioning of the product or brand. When that product or brand will bring more specificity is generic and brand products with specific characteristics are said to be "higher quality" of the trade descriptions general nature.

Another way to create a sense of quality is high priced products and brands. Most consumers believe that you have the ability to distinguish between the quality of products, but in reality things are not as they think.

Believe it or not, the high price is a boon for some customers. It allows the customers rich and satisfying hobby shopping habits luxury products. Of course, the product or service to create differences to prove his class.

2. Positioning based on value

Although there are times when the product is said to be worth "good" are equated with cheap, this view has now changed. More and more valuable brand was born. Southwest Airlines is a good example of a brand that just might make a cheap but still maintain a strong brand image. In fact most of the other major airlines to follow Southwest introduction of cheap flights under the new brand name or trademark is linked.

3. Positioning based on features

The method of using the product features and services to make a difference for a lot of brand marketers use. The advantage of this method is the message given very specific, clear and easy to obtain the trust of customers in making the real parameters of the product. However, based positioning features will easily take effect if opponents launched the product with new features and advantages over Vietnam.

4. Positioning based on relationships

One of the effective ways to attract the attention of consumers for the brand is to create messages have resonance with consumers. For example, the brand sketchers shoes (sneakers) gives the bearer feeling very excited. Apple brand computers, while losing market share, began calling user liberated themselves from the PC (personal computer) and to "Think different." The brand positioning was based on the client, not based on the products they offer.

5. Positioning based on desire

This is an invitation to customers where they want, become who they love or achieve a mental state they wish.

6. Positioning based on problem / solution

As the name implies, this positioning strategy for the customer to the problems they cause headaches will soon be resolved when using the product or service. For example, frozen meat will reduce the processing time to just a few minutes compared to conventional meat. The company provides detergents and cleaners often use positioning strategies on.

7. Positioning based on opponents

This strategy helps brand positioning based on these factors were compared between it and direct competitors. Therefore, this idea is more to being redundant but many campaigns have applied this strategy. The regular laundry detergent brands against each other to prove that he has the power to cleanse the best.

8. Positioning based on emotion

Underlying demand for consumer's shopping and emotional factors. Therefore, many marketers attack on our feelings. According to author Lynn Upshaw in "Building Brand Identity: A Strategy for Success in a Hostile Marketplace" (roughly translated: Building brand image incense: strategies for success in the competitive market), the customer experience How about brand recognition is often rooted in the need or desire, or otherwise measure the emotion or sentiment will be a very effective positioning.

9. Positioning based on usage

Some brand positioning based on what they bring to their customers. Discover credit card companies put their positioning message is "It Pays to Discover", understood as the use of temporary card and get cash back. Discover is one of the companies providing the service first credit card allows users to enjoy the financial benefits of using the card.