Direct exports have long been the envy of Vietnam. However it is not easy because most Vietnam enterprises lack information on the world market and not proactive in approaching partners, even a lack of skills in the international market participants.

In fact, the majority of Vietnam enterprises are small and medium-sized, lack of cohesion between centralized production facilities, it is difficult to meet large orders.

On the other hand, most enterprises do not have the condition and have not focused on the construction and development of product brands and corporate brands, especially in the prototyping and design.

This is one of the reasons for reducing the competitiveness of crafts. Consequently, a lot of crafts Vietnam no apparent use and not for the objectives dominate a particular market.

For example, the African market and Southwest Asia generally favored the bold color products, to every suffering, rough, do not need sophisticated, consistent with the nature and space.

Arab markets often do not like the shape of lions, tigers, leopards, deer as inconsistent with the cultural characteristics of the hot desert sands region. If we copy the style molding between enterprises of China together or they will face the problem of legal and intellectual property.
And if you just follow the model of the foreign imports, we will be passive, relying on others and expect, and this will only bring added value to small businesses, because of the lack of initiative mobilization of resources in production.

That's not to mention, people always tastes change over time, if the business does not have to study that used on older models will very boring. Thus, making these unique products will have decisive importance in enhancing the competitiveness of products.

Actively seek market

The export mediated means that manufacturing enterprises have to accept a lower price, affect the revenue of the business and income workers, difficult to grasp customer needs. Not only intermediate costs that businesses are losing the opportunity to introduce their products because the products exported abroad must carry the label of the largest distributors in the world.

According to a survey by the University of Commerce in 2008, 80% of contracts for export of agricultural products, handicrafts signed with foreign partners have come due. That said, if the business more dynamic in the search for potential partners are plentiful.

According to experts, Vietnam exporters need to actively seek work through the channels directly or through study tours through Vietnam Trade Office in the country or through fairs, exhibitions, through relatives friends traveling or working in foreign countries ... Especially must find its own distribution channels in these special items with different unique designs, make a difference for the product to improve competitiveness in the market.

Of course, to ensure a balance between quality and price of products, ensuring better quality of service requirements for the delivery deadlines, flexibility, logistics issues, standards of accountability social responsibility of the exporter ...

Want lasting foothold in the international market, in addition to face competition in style and design, the weight of cultural factors in the crystalline product is particularly important. Want to successfully integrate and become a trusted partner of international customers, we must abide by the laws of the importing country as well as international treaties.