Branding is not a new story. Every business, whether small to whether, whether start-up or have a strong foothold in the market are considered brand is a vital part of the competitive process, developed.
We can say the brand's identity, is the soul of business, or, as Fortune magazine: "In the 21st century, the brand will be the only way to distinguish the company. Brand value will become the most important asset ". Therefore, build, nurture, preserve, promote, promote the brand has become an important part of the business strategy of the enterprise.
In the ICT sector, due to the pioneering and popularizing its brand become even more outstanding value. According to Interbrand and BusinessWeek in 2009, out of 100 valuable brands in the world's largest, with 22 brands in 10 of the ICT industry and brand value most, with 5 brand ICT, which is : IBM, Microsoft, Nokia, Google and Intel.
This is the brand that around the world, when they mention people can immediately identify it as something that does not need to learn more. As intangible assets of the business, but each brand are still able to be evaluated in a specific way, for example, the value of IBM trademarks is determined to be 60.211 billion, while Microsoft's brand value 56.647 billion.
In Vietnam's ICT sector, we also have the well-known brands, has extensive influence in society, associated with the services sector, ICT products: mobile, internet, computer software such as VNPT, Mobifone, Viettel, VDC, FPT ... In recent years, this business itself has quite a serious step, all in the implementation of brand strategy.
From the success in the domestic market, some companies also have strong and bold in implementing the global strategy of the business, investing overseas markets, gradually elevate their brands into international brands.
It was inevitable step in the trend of globalization, integration and strong today, as businesses, especially in the ICT sector to survive and develop constantly, can not face competition internationally, either on the "home" or "away". And the development of international brands for Vietnam's ICT businesses indispensable element in the fierce competition there.
On the strategic level and national policies and mechanisms, how to build corporations, enterprises Vietnam ICT strong, branded international level, the capacity to dominate and control the market countries, while expanding the international market, which is still new story.
Maybe so, but the Discussion on the theme: "Building strong brands ICT Vietnam" by Vietnam Post Newspaper held on 20/5 with the participation of representatives of state bodies of the Ministry MIC, the typical enterprise ICT experts on brand and media, the press was really giving the participants the information and feel rich, fresh, insightful.
Recognizing the vital importance of brands for businesses but through the sharing of business, we can see there are many ways to make brands, including international brands. The most important thing is the determination, confidence, creative energy of every business. Besides, equally important is the role of "midwife" of the government and the union, the capacity of businesses, especially in attack foreign markets.