Logo to appear everywhere, from business card to the website or on your sights on customers, suppliers and the media. In other words, logos anyone have a relationship with your company noticed and is their first impression of the company. Because of this undercurrent, your logo must be designed to create a favorable impression of the company. About the company a clear and impressive, you will be referred to as a professional in his field. Here are the criteria that help entrepreneurs assess the quality of your logo.
Company logo should reflect the most realistic way
Clear impression but you are often surprised to know how many business owners want to "like" competitors. If your logo contains a symbol, it should be tied to the industry you're in business, in association with the name of your company, defining characteristic of the company or the competitive advantage you have. But this does not mean that rivals like the logo.
Avoid too detailed
The logo is simple to realize and remember the faster the complex logo. The bold lines and outperformed the more faint and of course more impressed.
However, you should not design a logo too simplistic. A good logo should show something unexpected or unique without exaggerating. Try reference symbol of a professional: McDonald's, Nike, Prudential. Note learn their logo simple but attractive to be. Anyone on the road with hunger pangs are also understood the power of the logo this very clearly.
Logo is beautiful when printed in black and white.
If the logo is not sharp when printed in black and white, it will be very difficult to convince if printed in any other color. And the color is usually more expensive than black and white printing.
Whatever version of this logo is very colorful, the monochrome still clearly demonstrate the spirit of the logo.
Make sure to logo can zoom in, zoom out as you like
Logo must satisfy optimal aesthetic in any certain size, large, medium or small. How clear is the logo on the business card printed on the billboard and tens of meters.
The logo should be designed to balance
To be most easily understood as your logo to "the eyes" the look, this section does not overwhelm the other part. The colors and details are not separated from each other so as not to create a logo disproportionate. Colors, lines, shapes are three factors in determining the balance of a logo. Also icons and fonts in logo should harmonize with each other. For example, the symbol represents the elegance, the font name should like.
Successful logo design are assessed through the life of the logo. Also you should note three types of logo: EPS for printing, JPG and GIF for display on the website.
Never re-design or change your logo if not really necessary. If you want to make it more lively on the website are also acceptable but should not lose the essence of the logo. When you start to feel bored with your own logo, while it might be time to make a new impression to customers.