Want to build symbols prestige goods on the market, advertising is an optimal solution in the strategic management of the business. The task set for the graphic design artist is enormous. How to information from the manufacturer to the consumer as quickly as possible, most accurate and most impressive. A series of questions were posed, a variety of options are implemented, but perhaps the simplest and also the most complex color because it is attractive colors very large, our eyes are often sensitive to color better is the cubes. The phenomenon of color often have a strong impact on psychology and human emotions. Color is the most effective means to help advertisers reach the quickest way to target ads are human.
Color is an important factor in the success as well as in advertising design of the Artist. Thus the efficiency and the role of color in design graphics advertising is enormous. The basic principles of color Color exist by three factors: light, objects and subjects observe observations. Physicists have demonstrated that white light is composed of wavelengths of red, green and blue.
Human eyes perceive color as the object wave is observed absorption and reflection. Three red, green, and blue is the original color of the light. When the three colors overlap they create secondary colors: Cyan, Magenta and Yellow. The original color and secondary color is the color components complement each other. What color is the color compatibility unlike almost any color. From the original color and the color developed from them are organic coloring matter. Black, white, gray is achromatic color.
According to the psychological feeling, red, yellow, orange is associated to the sun so that the color and the hue and color tones are considered hot. Blue, green, purple relate to the sky, the water should be the same color and the color tone is considered cold. The colors in between hot and cold is neutral. It is from these habits on the human psychological make the concept of color, in other words it is the language of colors. The color itself is capable of sensation near and far.
The fact that the warm colors like red, orange, yellow, and the tone of them often feel closer to her eyes, feeling the cool colors for receding running back. Bright colors on a dark background, brightly colored background on downs are increasing the contrast of a distance close. Color bright, warm colors on a dark background, the background often feel cold larger area of its implementation. Thus sensation occupy more space than the other colors. The contrast, the effect of color is evident when two colors juxtaposed or surround other.
Each color has a color change by acting on other colors. Characterization of colors and shapes have a mutual relationship given. Colour capable finishing blocks. It gives shapes represent the diversity of nature, enriching the surface of the block. When necessary it can use multiple colors relations on a surface increase or reduction of visual attention to the tong parts of the cube. When the cube is divided into several groups, components, you can use the color merge them into cubes unity and generalization. Together in one area, or an area larger light seems dark colors. Yellow, blue light causes a wider sense of a different color. Nature of hot, cold color increases static or dynamic. Highlighting the development or the tranquility of the cube. The dynamic shapes, shapes develop while wearing red, orange, yellow, or fluorescent colors, the sensation of strong visual impact. Conversely, cold or deep color capable emphasize the shape stability, spread, firmly. This property of color is very useful in the design of advertising, causing the attention of customers.
Colors are the most effective means to express the characteristics of the world. The yellow, bright colors suggest a major hit. Gam brown tones evoke tranquility create a remote idea, exist in the long term, brown looks elegant elegant, cool light colors close to the soothing strain. Lime evoke the sour, orange brings the delicious sweetness. Therefore, orange and shades and tones and widely used in restaurants, the grocery app for eating. Red, orange and bright color intensity of color is considered positive, stimulating arousal. The cool colors, opaque typical calm, courteous associated with the feeling of relaxed elegance. The colors purple, pink evoke dreamy, romantic or used in cosmetics evoke soft vinyl, the charm ...
Development along the ancient philosophical China, colors known to the "five colors - red, yellow, white, black" with "Five Elements chemistry, Earth, Wood, Metal, Water," the five components originally created the world. Colors were people from very early mention of the formation of social consciousness, is to explore factors that serve the needs of life. The Chinese in particular and the East in general are concepts: -Modern color red symbolizes good luck. Red is the color of joy, warmth, happiness, only the power, have the fame. Red is used in the modern day blow - weddings, inaugurated the new ... or during the holiday. Traditional red color which must in every Vietnamese people do not forget the question on New Year's Day "fat coconut meat out of the red."
Therefore, the color red is very popular in the East. -Modern Gold symbolizes authority and riches and wealth. Yellow is used in the place of the old royal palace. King often take the color yellow as their symbol used in costume, ordained, home decoration ... - Black deep feeling of surface and depth, symbolizing mystery, u implies, dark attached to a mysterious supernatural forces which man has not discovered. - Blue also relate to the woods, under the cool shade, the symbolic color for spring, lush, peaceful, hope. - The concept of color in each region and each region is different.
West says is pure white, white, bride wearing white wedding trade. And Oriental opposite, showing white mourning, so the funeral, people used the white. The concept that is not constant, but change when cultures interact and influence each other. Today white is widely used in our country as well as some other Eastern countries in life. These relate mainly based on the experience that people feel in life.
Life is contained in its many colors. With the expression regularity of color, people have expressed the idea of its subjectivity. Along the understanding of color in life like the concept, psychological habits, beliefs ... will help artists design to achieve success in design to achieve success in their product design service life to live.