Branding is not a new story. Every business, whether small to whether, whether start-up or have a strong foothold in the market are considered brand is a vital part of the competitive process, developed. We can say the brand's identity, is the soul ...

Direct exports have long been the envy of Vietnam. However it is not easy because most Vietnam enterprises lack information on the world market and not proactive in approaching partners, even a lack of skills in the international market ...

Brand positioning is occupied "image" in the minds of customers. Appropriate positioning strategy will create value and the difference is etched in the minds of customers. Brand positioning to create a place of brand versus competitors in ...

Currently, many manufacturers have skewed in the direction of the brand product. Meanwhile, the final destination of a business is to build a strong brand in the minds customers effectively. The competition for the place names still bitter over the ...

Choose a color for the brand: make decisions not based on artistic point. Many studies have shown that color affects emotions in many diverse ways. More importantly, the color immediate impact to customers and consumers. Ms. Leslie Harrington, ...

Global economic downturn is likely to affect the marketing activities in many different ways. Firstly, it gives rise to a long-term problem - maintaining brand extension activities - use the influence of a brand is well aware of a certain type, ...